Just the idea of avant-garde watch brand MB&F collaborating with the flamboyant jewelry house Boucheron laces the air with a tingling excitement. While Boucheron boasts over a 150-year history and MB&F scarcely half a decade, both have a reputation for harnessing wild flights of fancy into startling creations. If you’re not familiar with Boucheron, you […]
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Big Boys, Big Toy’s – Guy Ellia Jumbo Chrono
Say “ Big Watch” and most people instantly think about Panerai or IWC’s Big Pilot. Perhaps with a few their thoughts will go to their favorite Breitling or Omega on steroids. This can hardly be helped since these are the brands that are very much in the public eye. When a name like “Guy Ellia” […]
Baume & Mercier Takes a Jump Hour to the Hamptons
Under new CEO Alain Zimmermann, Baume & Mercier is going through a transformation, refreshing their offerings and repositioning themselves in the marketplace. They have no aspirations to compete with the other haute horlogerie brands in the Richemont stable, such as Cartier, A. Lange & Sohne or Vacheron Constantin. Instead, they want to be viewed as […]
Exclusive: CEO of Baume & Mercier Alain Zimmermann Talks About 2012 Collection
Baume & Mercier continues to revamp by focusing on their strengths by reaching into their heritage. In the last couple years, they have refined their message to reflect the brand as seen through the customer’s eyes. Alain Zimmermann, CEO of Baume & Mercier, explains that people purchase their timepieces to celebrate a moment: a wedding, […]
Most Affordable Men’s Rolex Watches
We all know that Rolex watches are not cheap and can not be purchased fora few hundred dollars or even one thousand dollars. As a matter of fact currently the most affordable men’s Rolex watch costs just over three and a half thousand dollars. It is called Rolex Oyster Perpetual Air-King. Rolex, being a luxury […]
Affordable Square Watches for Men
In the world of men’s watches, square might be the new round. It seems as if watches with square faces are “in” for men. I think the era of hip square watches was really ushered in by the instrument panel inspired designs of the groundbreaking European brand Bell & Ross. Unfortunately, that exclusive high end […]