Category Archives: Jaeger LeCoultre

To Wind or not to Wind – Ask the Queen???

To Wind or not to Wind Your Timepiece, that is the Question: Queen Elizabeth Says Wind

Since the Queen of England winds her clocks and watches, does that mean you should too? The Queen has a position amongst her staff of that of a Horological Conservator and one of the duties is to keep the watches, clocks and other mechanisms wound and working.

 

Now that is definately an important question and one that a number or watch collectors ask.

We all agree that the care and upkeep of your personal timepieces is an important factor to keep them running well and on time, but does keeping watches ticking preserve them for longer and keep them more effective or is it better to let them wind down?

The Queen has a position amongst her staff of that of a Horological Conservator and one of the duties is to keep the watches, clocks and other mechanisms wound and working.

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Mike Ross From “Suits” gets a Watch Matchmaker Makeover

I suggested a watch makeover for Mr. Manners K. Cooper Ray, an IWC Portofino 8 Days, which he thought fit him to a T. Now it’s time for me to address a watch issue on the TV series “Suits”. In the show on AMC, attorney Harvey Specter is the best closer in the business. Attractive, knowledgeable and a creative problem solver, he’s got a sharp mind as well as smooth social moves—and he hates to lose. On his team is young protégé Mike, who he’s grooming to move up the ranks. The fact that Mike, an exceptional talent, doesn’t actually have a law degree is another story. Harvey realizes Mike has got the chops, but he has a long way to go. Particularly in watch department.

Harvey got Mike fitted in a tailored suit and Italian shoes but he forgot the watch. Mike’s got to ditch that plastic number that he probably bought at the drugstore. It’s tacky. Especially for an associate at the prestigious firm Pearson Hardman. You don’t want to scare off a client with an off-the-rack polyester leisure suit and garage sale shoes. The wrong watch has the same effect. It doesn’t exude confidence and sophistication. And without a decent watch, Mike’s look just isn’t complete.

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Vintage ROCKS!

Indeed, vintage watches rock! There is no doubt about it. Whether you go for a Rolex pre-Daytona ref. 6248, Universal Geneve Polerouter or perhaps one of the many Omega Seamaster’s, a vintage watch has a charm of its own. This is perhaps even enhanced when this watch is not only from yesteryear but also fitted with diamonds, because what really rocks are vintage rocks! Here we have a couple of vintage watches, set with diamonds. Some are more vintage than others but all will you put proudly on your wrist.

Piaget’s connection to the Royal game of Polo can rival that of Jaeger-LeCoultre. Of course there is the famous Polo, but what to think about this 1995 Legende Lipizzan in special polo-edition? This watch was created in reference to the Lipizzan stallions, which most people know from the famous Spanish Riding School in Vienna, Austria. Even when you have nothing with horses, a Lipizzan stallion is bound to impress you. That can also be said from this watch. Straight, geometric lines combined with two different type of “lugs” create a unique look, that is even reinforced by the use of both yellow and white gold. The dial features two blue polo sticks, and the same amount of brilliant cut diamonds to represent the ball. A very tasteful detail. Under the hood is Piaget’s famed ultra slim caliber 9P2, a manual wind marvel. But then again, that is Piaget’s trademark, from the early 60′s down to more recent record breaking tourbillon’s! Continue reading

In Conversation with Jerome Lambert, CEO of Jaeger-LeCoultre

In New York last week, I had the pleasure of sitting down with Jerome Lambert, CEO of Jaeger-LeCoultre. The brand continues to celebrate the iconic Reverso, which had a big birthday last year. I told you about the  Tribute to 1931 and a few months ago saw the release of the Grande Reverso Ultra-Thin Mad Men. The Reversos got collector’s buzzing but at Jaeger-LeCoultre they weren’t content to rest on their laurels. They had something very special in store at SIHH, a real crowd pleaser.

Many brands claim innovation, JLC proves it over and over again, this time with the Duometre Spherotourbillon. The Duometre concept, which separates out power supply to the timekeeping mechanism and the complication, adds a double tourbillon to the mix.  In titanium and inclined at a 20 degree angle, the inner carriage completes a revolution in 15 seconds while the outer carriage spins around in 20 seconds, the two doing more complex dance moves than I’m capable of.  Another innovative feature is the flyback seconds hand that doesn’t stop the balance wheel and enables setting the watch down to the second.

In this video, Mr. Lambert not only discusses what the Duometre Spherotourbillon means to Jaeger-LeCoultre, he also weighs in on subjects including the Internet’s influence and what repercussions there are when the brand is criticized.  Oh, and you’ll also find out his favorite watch.

 

JLC’s Mad About Reverso Contest: Win a Real Reverso Watch!

Who doesn’t love a good contest? I certainly do and Jaeger-LeCoultre has come up with a great one worth entering called the MAD ABOUT REVERSO CONTEST on Facebook. Most watch contests are usually a series of questions you answer about the brand and the winner is randomly selected from those who got all of them correct. A standard format but not the most imaginative or interesting. And most of the time the incentive doesn’t make you want to drop everything and leap into action.

In this instance, Jaeger-LeCoultre came up with a natural tie-in to their own Reverso campaign, the one where they created a Grande Reverso Ultra Thin Tribute to the series “Mad Men”, which I showed you here.  Participants are challenged to mind-meld with Creative Director Don Draper and come up with an ad campaign for the Reverso Ultra Thin Tribute to 1931 (which I introduced here) appropriate to the time in the 1960’s.

What does this really mean? Here’s a big hint: Continue reading

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