At Basel 2012 this year Corum introduced the Admiral’s Cup Legend 38 Mystery Moon, a complication created just for women. Brands are starting to recognize that women appreciate mechanics too and are willing to pay for something special made just for them. Among many of the brands following this trend that we showed you are Patek Philippe, Van Cleef & Arpels and Cartier.
Corum chose to place the Mystery Moon in the Admiral’s Cup Legend pillar, a savvy choice since the brand has staked out territory in the yachting world since the 1960’s when they introduced the first Admiral’s Cup, a watch in a square, waterproof case with a sailing boat engraved on the back. In 1983, Corum officially sponsored the Champagne Mumm Admiral’s Cup at Cowes England by giving winners an Admiral’s Cup watch. Since then they have consistently sponsored ambassadors and teams such as Loick Peyron and the Energy Team for the America’s Cup.
The Mystery moon shows one of the best representations of the sun, moon and earth on a dial that I have ever seen. [Read more...]