At Basel 2012 this year Corum introduced the Admiral’s Cup Legend 38 Mystery Moon, a complication created just for women. Brands are starting to recognize that women appreciate mechanics too and are willing to pay for something special made just for them. Among many of the brands following this trend that we showed you are Patek Philippe, Van Cleef & Arpels and Cartier.
Corum chose to place the Mystery Moon in the Admiral’s Cup Legend pillar, a savvy choice since the brand has staked out territory in the yachting world since the 1960’s when they introduced the first Admiral’s Cup, a watch in a square, waterproof case with a sailing boat engraved on the back. In 1983, Corum officially sponsored the Champagne Mumm Admiral’s Cup at Cowes England by giving winners an Admiral’s Cup watch. Since then they have consistently sponsored ambassadors and teams such as Loick Peyron and the Energy Team for the America’s Cup.
The Mystery moon shows one of the best representations of the sun, moon and earth on a dial that I have ever seen. [Read more...]
Watch companies’ names either come from the watchmakers themselves or have some symbolic meaning to the brand. I’ve often wondered what Corum stood for. It turns out that Corum is a form of “quorum, which is the minimum number of people required to gather and make a valid decision. Okay, now that I know I’m still not sure of the horological significance, but no matter. I better understand what they’re going for with the key. Pointing to the sky, it represents mysteries to be unlocked and resolved and the exploration of new frontiers. It also implies the quest to master time. Now that we’ve got that cleared up…
First Corum automated their iconic 
Horology often celebrates the complex, where the synchronization of hundreds of components tucked together into a compact space brings about gushing praise of accomplishment. While complexity certainly has its merits, oftentimes the simple can be the most breathtaking.
Meehna Goldsmith's fascination with timepieces began with her parents' antique grandfather clock, whose harmonious ticks and chimes echoed throughout the house during her childhood. 

